The invisible power of sustainable transport networks.

How do you showcase the vital work happening behind the scenes at Sweden’s leading provider of maintenance services for tracked vehicles? And more importantly, how do you do it in the most effective way? The answer: a film that puts technology, sustainability, and the people who keep Sweden moving front and center.

3000 colleagui

Sverige, Göteborg

Industria de construcción

1 pc

Main film

2 pcs

Theme films

3 pcs

Interview Films

Solution and Results  

SMW Group created a series of films that combined visually strong storytelling with authentic interviews directly from Euromaint's workshop in Gothenburg. 

The main film

The main film focused on Euromaint’s role in society and the future of sustainable transport. Designed for long-term use, it also provides a comprehensive and authentic view of Euromaint as an employer, from the workshop floor to the office environment.

Theme films

We also created two shorter films to complement the main production: one giving a closer look at maintenance through the eyes of engineers, and another spotlighting Euromaint’s female talent. These films support recruitment while reshaping old industry stereotypes and showing the genuine career paths available.

Employer branding video. Kundcase Euromaint.

Interview Films

We also put Euromaint’s own employees at the center, letting them speak in their own words about their day-to-day work. Their stories naturally connected to Euromaint’s core values — Collaboration, Safety and Opportunities for Development — and brought those values to life through real experiences.

Because Euromaint has a culture built on teamwork, responsibility and continuous learning, we chose to highlight this throughout the interviews. The films carried the message “Join us on the journey towards a sustainable future” as a consistent thread, reinforcing the company’s vision and purpose.

The project ran from autumn 2024 to spring 2025, and it delivered more than just strong films. The productions have sparked interest both internally and externally and have become an important tool in Euromaint’s ongoing Employer Branding and recruitment efforts.

Anställda intervjusammanhang. Euromaint kundcase.

Summary

Euromaint wanted to showcase the unseen force behind sustainable transport networks — the employees who keep Sweden moving. Through a main film, themed stories and employee interviews, we highlighted the technology, sustainability efforts and the people behind the scenes. The result is a film series that strengthens the employer brand, attracts new talent and inspires more people to see the opportunities within the rail industry.

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The campaign ran for nine weeks with a clear structure that ensured that the right people knew, paid attention and acted on Valmet's branding and recruitment initiatives.

Head of Human Resources, Valmet

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FILM PROJECT WITH Euromaint.

The invisible power of sustainable transport networks.

1 pc

2 pcs

3 pcs

Design of the project