About Us.

Your digital agency

Specialists in employer branding and digital recruitment advertising. We create engaging campaigns that strengthen your employer brand and reach the right talent in the right place, that's kind of our thing. Increase your digital presence, elevate your employees and receive relevant applications. It all ties together.

By combining creative content, such as film and visual design, with smart digital strategies, we create campaigns that provide a clear presence in the right channels. We highlight the people behind the brand and make your offer attractive, both for those you want to recruit today and for those you want to recruit in the long term. We are the partner who takes responsibility all the way, from strategy and production to optimization and results.
Man med ljusbrunt hår, klädd i svart tröja och blå jeans, sitter korslagd i en orange stol med händerna samlade.

Theodor Ahdrian

CEO & Co-founder
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“There is a drive in my colleagues that has brought us to where we are today. It has made us take on bigger challenges, bigger projects.

We have big ambitions for the future and look forward to growing together with our current and future customers and partners.”
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Who we are

A personal digital agency with a “we solve it” mindset. We are specialists in emloyer branding and recruitment advertising, with an extra fingertip feel for social media. We're not a recruiter -- we're the HR and communications department's best right-hand man.

What we do

We help companies strengthen their employer brands, engage the right talent and increase their digital presence. By combining creative content, such as film and visual design, with smart digital strategies, we create campaigns that provide a clear presence in the right channels.

Why we do it

Because competence is the primary resource of all companies and we are here to help you secure a skills supply strategy that is both sustainable and cost effective. Because when the right skills meet the right employer — then great synergies are created.

The breakthrough

With two purposeful visionaries in the bag, 2016 kicked off, with our sights set on becoming one of the largest recruitment companies in the Nordic region. During the journey, our knowledge has been broadened, recruiters have gone to port and today we are a fantastically well-established company. But perhaps most of all, a fantastic and utterly unbeatable team.

2016

Founded SMW Group.

500 +

Clients in different industries.

25 000+

Successful campaigns.

Smart

The future is smart. Self-driving cars, algorithms that plan our dinners — who knows what tomorrow will bring? We’re excited about the digital world and choose to embrace the changes it brings. Our goal is to give our customers the best solutions, on the best platforms. Pretty smart, isn’t it?

Social

Using social media today is second nature, isn’t it? Recruiting through social media, now you’re getting the idea. Being visible where your candidates already spend most of their time is simply keeping up with the times. Because social media grows every day, all year round. A bit like SMW Group.

Synergies

What do we strive for? Long-term relationships. And how do we achieve them? Through ongoing communication and transparency in everything we do. We believe, much like the Greek word syn-ergos (synergy), that two or more forces grow stronger together. We want to be personal with our clients, to build a credible and stable foundation, because only then can we truly make a difference together.

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Questions & Answers

Here we have collected common questions and answers that usually circulate about us. Enjoy!
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What does SMW Group stand for?

In short: Social Media Work Group. The translation is as it sounds, we are a workplace that works with social media. Now it became pretty clear, didn't it?

What are the advantages of SMW Group?

The best thing about us (according to our customers): high customer satisfaction and CTR, well-known and established partners, access to real-time statistics, world-class content creation. Eh!

What is SMW Insight?

SMW Insight is our very own statistics program! This is where data and results from our clients' campaigns are collected, which they can follow in real time. Super smooth, actually.

What are your areas of expertise?

Our favorites in no order; Employer Branding, Social Recruitment, Content Creation, Copywriting, Motion & Graphic Design.

What kind of customers do you have?

From Ystad to Haparanda, big and small — somewhere in between you will find all our customers. We love the variety of sizes and industries of all our customers, it's a real goodie bag.

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