Employer branding.

The Importance of Employer Branding

Imagine a candidate hearing about you (employer) for the first time. The first impression determines whether the candidate wants to know more about you or scroll further. We are experts in the first impression!

Employer branding is about so much more than that. Employer branding is about showing the true image of a company, in the right way. That image that makes candidates choose you, employees stay and pride grows. When your employees become your best ambassadors, you build a brand that lasts over time.

Fyra unga vuxna som ler och tar en gruppselfie inomhus framför en vägg med svart text.

50%

would never take a job with a company with a bad reputation - not even for higher pay.

92%

consider changing jobs if they get the chance to work for an employer with a stronger brand.

3x

greater credibility when an employee makes a statement about the company than the company itself says it.

86%

checks out reviews on a company before they even submit their application.

Fyra färgade rektanglar med orden Introduce, Imagine, Impress och Interact med tillhörande frågor om arbetsgivare och rekrytering på mörk bakgrund.

This is how we work with
employer branding

We build our Employer Branding projects on something we call

In the first step, we introduce you as an employer. When candidates begin to recognize you, we let them envision a future with you by highlighting your values and work culture. Then we confirm the picture by letting your employees tell you about their everyday lives. Finally, we urge the candidate to take the next step — get in touch with you.

This is what it might look like!

We help you create a strategy that captures the uniqueness of your organization and makes it visible and clear to both candidates and employees. Then the candidate experience becomes not just a recruitment process, but the beginning of a long-term relationship.

Sex personer, inklusive två i varselvästar och hjälmar med GK-logotyp, ler och står framför en träpanelvägg.

GK - actions that count.

Comprehensive employer branding campaign to strengthen GK’s employer brand across the Nordic region.
Employer Branding/Social Recruiting/ Copywriting
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En person hanterar en kamera medan fyra personer sitter och samtalar runt bord i en modern kafémiljö med gröna växter och guldaccents.

Epic - the trust-makers

Film- och employer brandingprojekt med fokus på att rekrytera personal inom data & IT.
Employer Branding/Channel Strategy/Video Production
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Leende kvinna i grön skyddsklädsel och vit hjälm med Valmet-logotyp på en arbetsplats.

Valmet - shaping the future

Intensive recruitment campaign of ten weeks aimed at engineers.
Social Recruiting/Channel Strategy
Read more
Vy uppifrån över en modern inomhuslobby med mönstrat golv, hängande lampor, soffor, bord och en person som går.

Stampen Media - Tech Edition

Film project and recruitment campaign against IT professionals for one of Sweden's leading media groups.
Film Production/Social Recruiting
Read more

Explore our services

Questions & Answers

Here we have collected common questions and answers that usually circulate in our customer conversations. Enjoy!
What does it cost?

Yeah, how long is a string really? Costs vary depending on needs, but we have prices to suit most people!

Do you work with companies of all sizes?

Oh, absolutely! We like our mixed candy bag with flavors and shapes of all its kinds. Whether it's one recruit per year or hundreds.

What types of recruitment can you help with?

We are omnivores. In other words, we work with recruiters in all categories.

Do you need to buy an entire project or can you choose certain parts?

When it comes to Employer Branding, we offer both holistic solutions and the ability to put together something of your choice; “Pic and mix” we call it. Of course, projects can also vary in time — weekly, or it goes on for years.

Can you hire an Employer Branding Consultant to help us with certain parts?

Of course! We tailor a solution based on your needs.

How much time do we have to put in to get started?

For smaller projects, 1—2 hours are sufficient. For larger projects? A little more, but we do most of the work so you don't have to.

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