SMW Group created an Employer Branding film that highlighted Epic's employees and work environment in an authentic and engaging way. The purpose of the film was to showcase the company's culture and values through real voices in what it's actually like to work at Epical.


The film became the basis for a broad Employer Branding campaign with the aim of attracting the right candidates and strengthening recruitment (and, of course, the employer brand) going forward. Reaching the target audience of IT professionals in data, integration and Identity & Access Management (IAM) required a strategic channel and content plan.

The target audience, as I said, was set: both recent graduates and experienced engineers. But it wasn't just about getting a flow of applications in. To succeed, we start with something even more important; increasing awareness of Valmet as an employer. A well-known brand in the industry, absolutely, but the employer brand needs to be sharpened, awakened and showcased for real.