epical.

Employer Branding/Visual Design/Copywriting

We are trust-makers.

Epical wasn’t just looking to hire, they wanted an employer brand that people could feel. Through authentic storytelling and a clever channel strategy, we showcased the people behind the tech. The outcome? A campaign and film that hit the heart and reached the right audience.
Black star icon.

3000 colleagui

Black location pin.

Sverige & Finland

Black briefcase icon.

Industria de construcción

300+

submissions for the open tech positions

184,589

reached

2,150

clicks on the ads

66,710

interactions

“

The campaign ran for 9 weeks with a clear structure that ensured that the right people knew, paid attention and acted on Valmet's branding and recruitment initiatives.

Jenna Munk Hemberg, Talent Acquisition Business Partner, Epical

“

Challenge

Epical wanted to strengthen its position as an attractive employer and raise awareness of its employer brand in Sweden and Finland. The challenge: develop a clear strategy and create content that would genuinely engage the target audience, all while standing out in a competitive tech market.

The solution

SMW Group produced an Employer Branding film that showcased Epical’s employees and work environment in an authentic and engaging way. The goal was to highlight the company’s culture and values through the real voices of employees, showing what it’s truly like to work at Epical.

The film became the foundation of a broad Employer Branding campaign aimed at attracting the right candidates and strengthening recruitment, and, naturally, the employer brand, for the future. Reaching IT professionals in data, integration, and Identity & Access Management (IAM) required a carefully planned channel and content strategy.

Så här såg det ut:

Phase 1

Phase one focused on putting Epical on the map, raising awareness and making the brand known. The goal: position Epical as a strong employer and spark interest in both the workplace and its culture.

The campaign revolved around “We are Epical – We are Trust-Makers,” a unifying theme that ran through the entire Employer Branding effort.

Phase 2

Phase two focused on letting candidates imagine their future at Epical. Showcasing employees and their stories created an authentic, personal connection to the employer brand.

The films were also tied to live job openings, turning interest into applications.

Behind The Scenes

Summary

Epical aimed for more than hiring, they wanted an employer brand that truly resonated. Using an Employer Branding film and a targeted channel strategy, we showcased the people behind the tech across Sweden and Finland.

The impact? 814,000+ views, 66,000 interactions, and a film now central to both recruitment and employer branding.

“

We’re especially proud of the film’s tone, it presents our company in a warm, positive light. It’s now used widely, from social media campaigns to welcome video when sending contracts to new hires.

- Jenna Munk Hemberg, Talent Acquisition Business Partner, Epical

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