STAMPEN MEDIA.

Employer Branding/Social Recruitment/

Stampen Media – Tech Edition.

Stampen Media needed more technical talent for its Tech department, and the mission was clear: create a campaign that reflects the company’s culture while attracting the right candidates. Through an authentic film project, where employees shared their own stories, we showcased the work environment in a genuine way. See how we attracted over 300 applications and set new standards for recruitment.
Stampen Media logotyp.
Black star icon.

3000 colleagui

Black location pin.

Sverige

Black briefcase icon.

Industria de construcción

1,115,524

exposures

300+

applications

516,168

range

7,813

number of clicks

“

We had pressed deadlines. SMW Group then showed great commitment to us to ensure that our requests were met. And succeeded very well with it. That kind of stuff is liked.

Bengt Olsson, HR Director, Stampen Media

“

Objective

In the highly competitive IT industry, demand for technical talent is exceptionally strong, with almost every company vying to attract and retain these skills. Stampen Media faced the same challenge, how to engage top talent for its IT department in Gothenburg.With the ambitious goal of hiring at least ten new employees, the vision was clear: to provide an authentic insight into what it’s like to work in IT at Stampen Media.

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Challenge

So, how could we find the right people in a highly competitive industry — and do it within a limited timeframe?The challenges we faced weren’t just about generating enough applications, but also ensuring they were high-quality and aligned with Stampen Media’s needs. Striking this balance was crucial for guaranteeing long-term recruitment success.

Stampen Media is one of Sweden’s leading media groups and the largest media house in western Sweden. But its roots lie in journalism, and many people primarily associate the company with that. So how do we reach a completely different audience — IT professionals — and spark interest in Stampen Media as an employer?

Strategy

To emphasize the campaign’s authenticity, we involved employees from the Tech department in a film project. By letting their own words and experiences shine through, the campaign created a genuine and powerful connection to the company culture and the work being done.Interviews and filming took place at Stampen’s office and nearby locations.

The finished videos were then promoted on social media channels: Meta (Facebook, Instagram), LinkedIn, and Reddit — over a four-week period.With ten different positions to fill, one option was to run ten separate campaigns targeting similar audiences. However, given the tight timeframe and the risk of campaigns competing with each other, we chose to create a single, unified campaign that directed all traffic to a shared landing page, Stampen’s careers page for all tech roles.
Två mobiltelefoner visar personer i möte; vänster telefon har en man och en kvinna vid ett bord med kaffe och snacks, höger telefon visar en leende kvinna.

Summary

By letting employees tell their own stories in an authentic film project, we built a campaign that showcased the culture and drew attention to tech roles. The impact was clear: 1.1 million+ impressions, 516,000 reached, and over 300 applications — far exceeding expectations.

“

We had pressed deadlines. SMW Group then showed great commitment to us to ensure that our requests were met. And succeeded very well with it. That kind of stuff is liked.

Bengt Olsson, HR Director, Stampen Media

“

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