The target audience was set: both recent graduates and experienced engineers. But it wasn't just about getting a flow of applications in. To succeed, we need to start with something even more important; increasing awareness of Valmet as an employer. A well-known brand in the industry, absolutely, but the employer brand needs to be sharpened, awakened and showcased for real.

SMW Group fick i uppdrag att skapa en slagkraftig och effektiv rekryteringskampanj under tio veckor som kombinerade medvetenhet med trafikdrivande budskap där huvudfokus var att attrahera rätt kandidater – och med den lilla detaljen, att göra det snabbt.

We built the campaign according to our proven synergy approach, where each phase has a clear objective. The campaign was divided into three phases: introduce, imagine/impress och interact. 
‍
Strategin omfattade flera kanalval och hade anpassat innehåll som betonade företagskulturen, värderingarna, medarbetarna och lediga positioner – här med huvudsyfte att tala direkt till fokusmålgruppen ingenjörer.

The target audience, as I said, was set: both recent graduates and experienced engineers. But it wasn't just about getting a flow of applications in. To succeed, we start with something even more important; increasing awareness of Valmet as an employer. A well-known brand in the industry, absolutely, but the employer brand needs to be sharpened, awakened and showcased for real.