What sets them apart—and why they must work together
A brand and an employer brand are often discussed as two separate areas—one belonging to the marketing department and the other to HR—but in practice, it is the combination of both that determines how an organization is perceived. A strong brand alone is not enough today, and an employer brand cannot stand on its own either.
In this webinar, we break them both down, from the visual expression to how you communicate them. We explore why the synergy between the brand and the employer brand is crucial—and how you, through closer collaboration between HR and marketing, can create a clear, credible, and cohesive image of who you are, both externally and internally.
A free webinar for those who want to strengthen both their brand and employer brand—and make them work together.
In this webinar, we cover:
Karolina is Head of Marketing at SMW Group and is responsible for strategic partnerships with platforms such as Meta, LinkedIn, TikTok, Reddit, Snapchat, and YouTube.
Elin is an Art Director at SMW Group and specializes in branding, visual identities, and strategic design.
A brand and an employer brand are often discussed as two separate areas—one belonging to the marketing department and the other to HR—but in practice, it is the combination of both that determines how an organization is perceived. A strong brand alone is not enough today, and an employer brand cannot stand on its own either.
In this webinar, we break them both down, from the visual expression to how you communicate them. We explore why the synergy between the brand and the employer brand is crucial—and how you, through closer collaboration between HR and marketing, can create a clear, credible, and cohesive image of who you are, both externally and internally.
A free webinar for those who want to strengthen both their brand and employer brand—and make them work together.
In this webinar, we cover:
Together, we will discuss what happened on social media in 2025 and how you can use those insights to succeed with your recruitment efforts in 2026. The fact is that 2025 didn't just bring us new formats and new behaviors, but entirely new rules of the game. The past year redrew the map for how employers are seen, perceived, and how they stand out to candidates on social media. This creates great opportunities – but also new demands.
Afree a webinar for those who want to understand the changes, seize the opportunities, and recruit smarter in today's digital landscape.
In this webinar, we cover:
Join us for an educational webinar exploring the workforce of the future with a focus on Generation Z. What are young workers looking for and how do you reach them?
We review strategies to attract and recruit young talent, share valuable insights and lessons learned, and conclude with concrete tips that you can apply directly to your organization.
After the webinar you will:
Have a better understanding of how you should think when designing job descriptions and offers when recruiting Generation Z.
Gain a deeper insight into young workers' digital behaviours: where they spend time and how we best reach them through different channels.
Leave with a clear plan of action.
