TID
min read
SMW Group is joining as a Community Partner to the Sweden Employer Branding Summit (SEBS). Together, the parties aim to strengthen the Swedish employer branding industry and increase knowledge exchange between HR, communications, and leadership.
Photo: Karolina Brodén, Helena Rex, Annina Skatt, Alva Skoglund
SEBS has created a platform that combines insightful events and networking meetings with the goal of making employer branding an integral part of every organization's strategy, not least for building engagement, attractiveness, and profitability. Each year, employer branding specialists and leaders from across the country gather at SEBS to share insights and develop the strategic importance of the industry. The platform is driven by the vision that employer branding is a central part of the business—a force that shapes culture, leadership, and long-term success.
Both SMW Group and SEBS share the belief that, much like the Greek word "syn-ergos" (synergy), two or more factors become stronger together. Through this partnership, we want to contribute to a more open and cohesive ecosystem where the industry develops collectively.
"I am truly delighted about this collaboration. To me, partnership is about more than just logos side-by-side; it is about sharing a conviction: when we open up, share knowledge, and dare to think bigger, we lift not only the industry but the people within it. That is exactly how employer branding goes from hype to action." - Helena Rex, Founder & Organizer, SEBS & Network
That is why this partnership feels natural. We believe in the power of openness, curiosity, and the courage to share. When actors who want to contribute step forward, the entire industry is strengthened.
Knowledge exchange between industries and employers is more important than ever. Partnerships like this one not only help the industry evolve but also create workplaces where people thrive, perform, and find meaning in what they do. Together, SMW Group and SEBS want to contribute to stronger employers, sustainable competence strategies, and a better working life that benefits both organizations and society.
"This partnership is about stepping into the Swedish employer branding community through SEBS26 and helping to drive development forward." - Karolina Brodén, Head of Marketing and Communications at SMW Group.
Karolina Brodén, Head of Marketing and Communications, SMW Group
Marketing: +46 72-004 16 39 | Switchboard: +46 31–382 37 73
Since July 2025, Google indexes public posts from business accounts on Instagram, something that had previously been limited. This opens up new, free opportunities for companies to appear in search results and thus strengthen their SEO efforts.
In today's competitive market, it's no secret that a strong employer brand is the key to success. Do you find it difficult to attract qualified candidates? Are you experiencing high staff turnover or intense competition from other employers? If so, you are most likely in need of employer branding efforts. But what does employer branding really mean? Let's dive deep into the concept, step by step.
Creating and maintaining a strong employer brand is crucial in today's competitive job market. With the right strategy, companies can attract talent and retain existing expertise. Here are some steps to build a successful employer branding strategy.
