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LinkedIn P4P – part of a smarter recruitment strategy. At SMW Group, we have previously worked with LinkedIn's Premium Jobs solution. It is now being replaced by LinkedIn P4P, a model with an even stronger focus on performance and precision. This shift aligns well with how we already work. Successful recruitment is about reaching the right candidates, in the right place, at the right time. LinkedIn P4P is a powerful tool in that effort.
We are one of five LinkedIn partners in the Nordic region and work with results-driven models, where we continuously optimize to ensure your investment delivers real impact. To maximize that impact, we always view LinkedIn as part of a broader channel strategy, ensuring your visibility hits the mark.
"Because we aren't locked into any specific ATS, you get high flexibility. This allows us to use LinkedIn's most effective ad formats in a seamless and customized way – and combine them with the channels that best suit your target audience."
– Christopher Wåhlstedt, Head of Sales and Employer Branding at SMW Group
Job boards are still used to reach candidates who are actively searching. However, a large part of the labor market exists outside these sites – professionals who aren't actively looking, but who are open to the right opportunity. Up to 70% of professionals fall into this segment. SMW Group gives you access to that group.
It is the combination of the right channels, the right message, and the right timing that makes the difference between volume and quality, in practice.
Christopher Wåhlstedt, Head of Employer Branding, SMW Group
Christopher@smwg.se
Direct: +46 73-990 72 04 | Switchboard: +46 31-382 37 73
AI has become an integral part of how ads are displayed, and platforms like Meta are handling an increasing amount of audience targeting on their own. This means the algorithm learns from how candidates actually behave—what they click on, engage with, and ignore. The shift is therefore moving from "who do we want to reach?" to "what makes the algorithm understand what works?".
LinkedIn P4P – part of a smarter recruitment strategy. At SMW Group, we have previously worked with LinkedIn's Premium Jobs solution. It is now being replaced by LinkedIn P4P, a model with an even stronger focus on performance and precision. This shift aligns well with how we already work. Successful recruitment is about reaching the right candidates, in the right place, at the right time. LinkedIn P4P is a powerful tool in that effort.
SMW Group is joining as a Community Partner to the Sweden Employer Branding Summit (SEBS). Together, the parties aim to strengthen the Swedish employer branding industry and increase knowledge exchange between HR, communications, and leadership.
