TID

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AI and SoMe

AI and SoMe.

WILL AI TAKE OVER THE WORLD?

There is no doubt that AI has become a big part of our lives. The question on the lips of many, including in our office, is how much artificial intelligence will actually affect the future. Partly in the labour market and partly in everyday life. Let's delve a little into this bittersweet phenomenon.

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October 31, 2025

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Annina Treasure

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AI for marketing purposes

Surveys show that AI is expected to grow in the market by high percentage points, and by then use is already over 56% of companies today automation tools in marketing. But that wasn't news, was it?

It's been a snack ice for several months (years!) , but by early 2023 we could see a clear increase in whether we can make use of different AI programs to improve, or simplify, our ways of working. Some of us are lyrical, others terrified.

So, what are the disadvantages?

As with many other things, there are also flaws with AI. For example, for a marketing purpose, it is difficult for an AI program to draw boundaries in the context of prejudice and discrimination or to strike a balance between human and automated work. AI also relies on data being fed into systems -- which can lead to inaccurate results if the data is limited.

The biggest challenge we can probably agree on is the personal and authentic experience, which is, and will always be, necessary for human beings — lyrical as well as terrified.

The fact that AI would take over the world is, according to research, completely exaggerated. However, cooperation between robots and humans will increase and will be necessary for the development to come. And hold on to the hat, the combination is said to be... unbeatable.

PS. The text is in unpaid but grateful collaboration with ChatGPT.

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