The trends that shaped 2025 – and the strategies that will win in 2026
Together, we will discuss what happened on social media in 2025 and how you can use those insights to succeed with your recruitment efforts in 2026. The fact is that 2025 didn't just bring us new formats and new behaviors, but entirely new rules of the game. The past year redrew the map for how employers are seen, perceived, and how they stand out to candidates on social media. This creates great opportunities – but also new demands.
Afree a webinar for those who want to understand the changes, seize the opportunities, and recruit smarter in today's digital landscape.
In this webinar, we cover:
Karolina is Head of Marketing at SMW Group and is responsible for strategic partnerships with platforms such as Meta, LinkedIn, TikTok, Reddit, Snapchat, and YouTube.
Annina is a Project Manager for Employer Branding at SMW Group and a specialist in platform-adapted content creation and creative employer branding in digital channels.
Tips and tricks from SMW Group and Teamtailor.
Attracting candidates today requires more than just posting a job ad. In fact, it takes an average of up to 40 touchpoints for a passive scroller to take the step and become an active candidate. That is why we need to start building relationships and generating interest long before a recruitment need arises.
In this webinar, we go through how you can take control of the entire candidate journey, from the first interaction to an actual application.
Together with Teamtailor, the Nordic region's largest platform for recruitment and employer branding, we share our best recommendations for attracting and converting the right talent.
What you'll get: Tips on how to optimize your awareness strategies and turn curiosity into action. How to create career pages that actually convert. Concrete examples from successful cases!
Did you know that today's students are not primarily looking for the right role, but the right employer? At the same time, their behavior is changing rapidly, both digitally, financially and emotionally.
How can you, as an employer, meet the new expectations?
Sign up for the webinar and learn valuable insights from Orbi's latest student report. We go deep into what actually matters for tomorrow's talent and how you as an employer can stay ahead in the hunt for the candidates of the future.
In the webinar we will go through:
