How do you build an employer brand that stands out in a crowded market? How do you connect with the right people online? And how do you stay ahead as the landscape evolves? This is your hub for insights, inspiration, and strategies in recruitment, digital marketing, and employer branding.

WILL AI TAKE OVER THE WORLD?
There is no doubt that AI has become a big part of our lives. The question on the lips of many, including in our office, is how much artificial intelligence will actually affect the future. Partly in the labour market and partly in everyday life. Let's delve a little into this bittersweet phenomenon.

Linkedin reports — recruiters today believe that attracting, hiring and retaining Generation Z will be one of their biggest challenges in the coming years. So how does this generation actually function in the world of work? And what will it take to create sustainable work-related relationships in the future? Here we answer this and much more, so keep reading.

Meta's message is clear and clear: they uphold their ideology of an ad-supported internet, accessible to all. However, in order to comply with the new European guidelines, a new subscription option is now being introduced in the EU, EEA and Switzerland. In other words, Meta is simply becoming GDPR-compliant.
As we step into 2025, the competition for top talent is fiercer than ever. Companies are striving to attract the best candidates while job seekers are navigating a highly competitive market. To stay ahead, employers must embrace new strategies that enhance the candidate experience, build authentic employer brands, and adapt to evolving workforce expectations. Here are the top recruitment marketing trends shaping 2025!