How do you build an employer brand that stands out in a crowded market? How do you connect with the right people online? And how do you stay ahead as the landscape evolves? This is your hub for insights, inspiration, and strategies in recruitment, digital marketing, and employer branding.
Since July 2025, Google indexes public posts from business accounts on Instagram, something that had previously been limited. This opens up new, free opportunities for companies to appear in search results and thus strengthen their SEO efforts.
In today's competitive market, it's no secret that a strong employer brand is the key to success. Do you find it difficult to attract qualified candidates? Are you experiencing high staff turnover or intense competition from other employers? If so, you are most likely in need of employer branding efforts. But what does employer branding really mean? Let's dive deep into the concept, step by step.
Creating and maintaining a strong employer brand is crucial in today's competitive job market. With the right strategy, companies can attract talent and retain existing expertise. Here are some steps to build a successful employer branding strategy.
Social media marketing is about more than just pretty pictures and catchy headlines. To create an effective social media marketing strategy, you really need to get to know your target audience and the social channels where they spend their time. Which social media platforms do your recipients use? What type of content engages them? What are their needs and challenges? And, not least, how do they expect ads to look on the different platforms? We will guide you through the process step by step:
An Employee Value Proposition (EVP) is the very core of what makes a company unique and attractive to potential employees. It is not just a description of the benefits and opportunities offered; it is a reflection of the company's values.
WILL AI TAKE OVER THE WORLD?
There is no doubt that AI has become a major part of our lives. The question on many people's minds, including here in our office, is how much artificial intelligence will actually impact the future—both in the labor market and in our daily lives. Let's dive a little deeper into this bittersweet phenomenon.
