How do you build an employer brand that stands out in a crowded market? How do you connect with the right people online? And how do you stay ahead as the landscape evolves? This is your hub for insights, inspiration, and strategies in recruitment, digital marketing, and employer branding.
In early February, ads in ChatGPT began testing in the US and have since been gradually rolled out to more markets. In August, the service was launched in 31 European markets, with Sweden being one of them. Now, ChatGPT Ads are taking their place in the advertising mix, giving companies another channel to explore for reaching potential candidates, alongside platforms like LinkedIn, Meta, and Google. And yes, we are naturally curious.
The job market is changing rapidly. New technology, AI, and shifting skill requirements are impacting both employers and employees. Skills that were highly valued just a few years ago are not necessarily what is in demand today. To remain competitive in the future, we need to understand the trends shaping the world of work. Does this sound like something for you? Read more and check out the article!
What do your potential candidates actually think of when they hear your company name? Perhaps they think of a product or service. A LinkedIn post. A fun TikTok video. Or maybe a former employee who shared what it’s really like to work for you. And this is exactly where the difference (and the interplay) between your brand and your employer brand becomes crucial.
AI has become an integral part of how ads are displayed, and platforms like Meta are handling an increasing amount of audience targeting on their own. This means the algorithm learns from how candidates actually behave—what they click on, engage with, and ignore. The shift is therefore moving from "who do we want to reach?" to "what makes the algorithm understand what works?".
LinkedIn P4P – part of a smarter recruitment strategy. At SMW Group, we have previously worked with LinkedIn's Premium Jobs solution. It is now being replaced by LinkedIn P4P, a model with an even stronger focus on performance and precision. This shift aligns well with how we already work. Successful recruitment is about reaching the right candidates, in the right place, at the right time. LinkedIn P4P is a powerful tool in that effort.
SMW Group is joining as a Community Partner to the Sweden Employer Branding Summit (SEBS). Together, the parties aim to strengthen the Swedish employer branding industry and increase knowledge exchange between HR, communications, and leadership.
