Phase 1 – Define your Employer Brand

The first step in creating a good employer branding strategy is to define what your company stands for and the values you want to convey. This provides a clear understanding of what potential candidates can expect from working with you. In this phase, we want to attract potential candidates, and visual presentations are a brilliant strategy. Read more about video production here.

‍

‍

Phase 2 – Formulate your EVP

An Employee Value Proposition (EVP) refers to the benefits your organization offers its employees. A well-formulated EVP should answer questions such as: What are your values? Why should someone work for you?. Did you know that 87% of Gen Z professionals would be willing to quit their jobs to work somewhere else if the values of the new company align better with their own?

Key point – stay authentic! In today's digital era, transparency and authenticity are key to attracting top talent, especially Generation Z. An authentic employer brand that reflects the company's true culture and values will attract talent that shares your vision and contribute to long-term success.

‍

‍

Phase 3 – Create a plan for your employer branding strategy

A clear plan is essential for succeeding with your employer branding. Determine your goals, target audiences, and messaging, as well as which channels and methods you will use to reach potential employees. Want to see what this looks like in practice? Check out our client cases!

‍

‍

Phase 4 – Build a positive company culture

Creating a positive company culture is crucial for retaining talent. It is about offering attractive working conditions, clear development opportunities, good leadership, and an inclusive company culture.

‍

‍

Phase 5 – Communicate your employer brand through recruitment marketing

Communicate your employer brand both internally and externally. Use various channels such as your company website, social media, and recruitment ads to spread your message and attract the right talent.

‍

‍

‍

Why is it important to have a good Employer Branding strategy?

‍

LinkedIn reports that a good Employer Branding strategy can result in:

• 28% lower staff turnover.
• 50% more qualified applicants.
• 50% lower cost-per-hire.
• 1-2 timesfaster time-to-hire.

‍

‍

By demonstrating concrete results and the potential to attract and retain top talent, you can convince management that investing in employer branding is worth every penny. Because investing in employer branding is an investment in the company's future. So, in summary:

‍

Reach out through recruitment marketing – use inclusive text and images in your job ads to attract a broader and more diverse candidate pool.

‍

Stay authentic – ensure that images and statements reflect the true diversity and culture among your employees to create an authentic image of the company.

‍

Let your employees' voices be heard – give your employees the opportunity to share real-life cases to provide potential candidates with insight into what it is like to work for you.

‍

Create a strong EVP – clearly highlight employment benefits to attract and retain interested job seekers.

‍

Reflective recruitment processes – focus on how your recruiters and managers treat job seekers to create a positive experience throughout the entire recruitment process.

‍

Build from the ground up, shape a positive culture – and it starts with the employees. Make sure to create a company culture that everyone is proud of. That is how you control the narrative that shapes your employer brand.

‍

By following these steps and taking inspiration from successful companies, you too can create a strong and attractive employer branding strategy that attracts and retains talent while strengthening your company's reputation in the job market.

‍