TID
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WILL AI TAKE OVER THE WORLD?
There is no doubt that AI has become a big part of our lives. The question on the lips of many, including in our office, is how much artificial intelligence will actually affect the future. Partly in the labour market and partly in everyday life. Let's delve a little into this bittersweet phenomenon.
Surveys show that AI is expected to grow in the market by high percentage points, and by then use is already over 56% of companies today automation tools in marketing. But that wasn't news, was it?
It's been a snack ice for several months (years!) , but by early 2023 we could see a clear increase in whether we can make use of different AI programs to improve, or simplify, our ways of working. Some of us are lyrical, others terrified.
As with many other things, there are also flaws with AI. For example, for a marketing purpose, it is difficult for an AI program to draw boundaries in the context of prejudice and discrimination or to strike a balance between human and automated work. AI also relies on data being fed into systems -- which can lead to inaccurate results if the data is limited.
The biggest challenge we can probably agree on is the personal and authentic experience, which is, and will always be, necessary for human beings — lyrical as well as terrified.
The fact that AI would take over the world is, according to research, completely exaggerated. However, cooperation between robots and humans will increase and will be necessary for the development to come. And hold on to the hat, the combination is said to be... unbeatable.
PS. The text is in unpaid but grateful collaboration with ChatGPT.
Since July 2025, Google indexes public posts from business accounts on Instagram, something that had previously been limited. This opens up new, free opportunities for companies to appear in search results and thus strengthen their SEO efforts.
In today's competitive market, it's no secret that a strong employer brand is the key to success. Do you find it difficult to attract qualified candidates? High staff turnover? High competition from other employers? Yes, then you are most likely in need of employer branding efforts. But what does employer branding really mean? Let's dive deep into the concept of step by step.
Att skapa och upprätthålla ett starkt employer brand är avgörande i dagens konkurrensutsatta arbetsmarknad. Med rätt strategi kan företag locka talanger och behålla befintlig kompetens. Här är några steg för att bygga en framgångsrik employer branding strategi.
Marknadsföring på sociala medier handlar inte bara om snygga bilder och fyndiga rubriker. Nej, för att skapa effektiv marknadsföringsstrategi på sociala medier behöver ni verkligen lära känna er målgrupp och de sociala kanaler där de spenderar sin tid. Vilka sociala medier använder era mottagare? Vilken typ av innehåll engagerar dem? Vad har de för behov och utmaningar? Och inte minst, hur förväntar de sig att annonser ska se ut på de olika plattformarna? Vi tar er steg för steg genom processen:
Employee Value Proposition (EVP) är själva kärnan i vad som gör ett företag unikt och attraktivt för potentiella medarbetare. Det är inte bara en beskrivning av de fördelar och möjligheter som erbjuds, det är en reflektion av värderingarna på bolaget.
WILL AI TAKE OVER THE WORLD?
There is no doubt that AI has become a big part of our lives. The question on the lips of many, including in our office, is how much artificial intelligence will actually affect the future. Partly in the labour market and partly in everyday life. Let's delve a little into this bittersweet phenomenon.
