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Since July 2025, Google indexes public posts from business accounts on Instagram, something that had previously been limited. This opens up new, free opportunities for companies to appear in search results and thus strengthen their SEO efforts.
The basic principles of SEO aim to improve the visibility of search results by optimizing the content, structure, and technology behind your website. But today even posts from Instagram can appear in Google search results. In the past, Instagram had a limited impact on SEO, which has now changed. Now, well-optimized Instagram posts can help your business rank better on Google, thanks to more signals and links. This is a huge opportunity to strengthen the digital presence, drive more traffic and create engagement across multiple channels at once. In other words, a new direction in organic visibility.
With this change comes many positive benefits. Your Instagram posts can show up in millions of Google searches completely free of charge. Being able to reach out organically without paying for ads is certainly a winning lottery for many entrepreneurs. This particularly benefits companies that use Instagram as a central part of their marketing - but even smaller local businesses, personal brands, creatives and entrepreneurs can benefit greatly from the increased visibility in search results.
If someone searches for a specific word or topic on Google, your public Instagram post can now show up in search results, just like a web page or news article. This in turn increases both the reach and the ability to reach new customers who would not otherwise have found the company's account and brand. Therefore, it will be increasingly important to think about SEO even when publishing content on Instagram henceforth. Seize the opportunity! Being able to gain visibility from a completely new perspective on the world's largest search engine is a major change, development and opportunity.
The answer is no. Instagram states that search engines may index photos and videos from public reels and posts published on or after January 1, 2020, as long as the following criteria are met:
(1) The account owner is 18 years or older.
(2) The account is set to public.
(3) The account is registered as a professional account.
In addition to the aforementioned account criteria, there are some points that entrepreneurs should keep in mind to achieve the best possible SEO effect when publishing content on Instagram. By optimizing your posts, you can influence what appears when someone searches for your company name, products, or related topics, thereby strengthening visibility, credibility, and control over the first impression in Google search results.
Tips to increase visibility from Instagram to Google:
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