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The breakthrough.

The year was 2016. Recruiting and advertising on social media were growing rapidly. Two determined entrepreneurs saw an opportunity to be part of the transformation in the recruitment market and took it. Throughout the years, the family has grown, experience has increased, and an endless number of companies have recruited talented people. Today, we are proud to be one of the largest recruitment and marketing companies in the Nordic countries. But above all – we are proud of the people behind it.


We believe in what we do. We believe in the people we’re doing it with. Together, we’ve built SMW Group. Together, we challenge each other every day. Sure, we create a huge amount of recruitment ads daily. But that’s not all. We help clients with everything from strategic marketing plans, copywriting and content creation to increase their Employer Brand – together.


The future is smart. Self-driven cars, algorithms calculating my dinner plans. Who knows what’s next? All we know is that we need to embrace changes and stay updated with digital developments. We constantly strive to provide our clients with up-to-date solutions on social platforms. Pretty smart, huh?


Using social media today – a no-brainer. To recruit on social media – you get it. To be present where your candidates spend most of their time is undoubtedly a smart move and an excellent way to stay one step ahead. Social media is expanding every day, all year round. A little bit like SMW Group.


What's our mission? Long-term relationships. How do we achieve it? With continuous communication and transparency in our collaborations. We believe, like the Greek word "syn-ergos" (synergy), that two or more factors become stronger together. We want to be personal with our customers and create a credible and stable foundation - only then can we make a difference together.

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