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Find the right candidate

Don’t wait for your ideal candidate to come knocking on your door. Reach them directly where they are – on social media. With thousands of recruitment ads behind us, we are one of the most experienced actors in Europe. We are specialists in targeting techniques. Basically, we target your ads to the right candidate, whether they are active or passive. In short terms, we do the knocking for you.

What channels?

When was the last time you were on social media? In Europe, almost 85% of the population uses social media for over two hours per day. The numbers speak for themselves. We can help you find your next colleague on channels such as Facebook, Instagram, Snapchat, Linkedin, YouTube, Reddit, TikTok and Audience Network – you name it. We know where the candidates are and help you choose the right forum to appear on.

The first impression

Let’s be honest, first impressions matter. In today’s digital society, it is more important than ever to stand out from the crowd and be innovative. With that said, it is crucial to create value for your audience. The market doesn’t get any easier, but with our expertise you can relax. We got this.


You have eight seconds to catch a candidate’s attention. Eight seconds. How do you make those seconds count? One thing is for sure, eye-catching content creates value. Our marketing department is constantly developing content that will help you stand out. Whether it’s copywriting, video production, or image consulting – they know the clickbaits.

From click to action

Our goal is not just to drive traffic or increase awareness but for a candidate to take action and apply for a job. For this to happen, a captivating text is required. Many employers focus on long text paragraphs about the history of the company, followed by long lists of qualifications they want the candidate to have. This used to work perfectly fine. So did VHS players. But what happens when we move things around?

Rewrite your story

We use an innovative and more candidate-oriented structure. With our experienced copywriters, we make sure to print benefits, offers and employees’ thoughts about a workplace. A strategy that we, with our partner Linkedin, have implemented and polished to perfection. Do you remember the eight-second span? Thats why every second counts. To be honest, what would you have chosen? A company that starts its text with qualifications and company history, or a company that directly shows what they offer you as an applicant? At least we know what we would’ve read.

Attract to catch

How do you present yourself as an attractive employer? The list is long, but the list of solutions is longer. Of course, an employer brand depends on who you are and who you want to be. We help you find strategic and successful solutions to improve your Employer Brand.

How you are perceived highly affects recruitment, employment, and staff turnover – to name a few. There are many reasons why an Employer Brand is important to strengthen. For example, 50% would not work for a company with a bad reputation, regardless of a possible pay rise. In addition, 92% would consider changing jobs if offered a role with a strong company reputation. Did you also know that 86% of employees or job seekers check reviews about the company before deciding whether to apply for a job or not? Do we need to say more? Get in touch, and we’ll sort it out.

Care to keep

When striving for a low staff turnover, the Employer Brand plays a central role. Show off and brag about the benefits of your workplace! Involve your employees – let them talk about why they love their job! Having an Employer Branding strategy in place embodies the essence of the company and creates a sense of security and familiarity for potential candidates. Be honest and authentic to keep the candidate’s image real. In a later employment, you have a satisfied employee whose expectations are met. Conclusion: reduced staff turnover.

Keep track of the numbers.

Transparency is important to us. That’s why we have built a statistics program called SMW Insight. Because any type of advertising or marketing requires a follow-up.

On this platform, our customers can follow their campaigns in real time, but also scroll through history. They get an overview of how many people they reach out to, and how many integrate with the campaign. We offer Social Boost, where you can easily increase the exposure. To strengthen a long-term collaboration and maximize the recruitment value, we always make sure to enable follow-ups of campaigns.

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