Employer branding

Social Media Work Group

We help you to build a stronger employer brand on social media

Do you want to strengthen your employer brand and be known as a modern employer? We help you to build a stronger employer brand on social media – where the talents reside.

What message do you want to convey – and what do other people think about you? Basically, that is what it´s all about, to create a narrative and maintain the story about you as organisation and as an employer. To create an idea that sets the tone of your culture, values and the organisation. Are you innovative, generous do you offer a fun workplace with lots of development possibilities? Why have your employees chosen you?

Employer branding

We create a presence where you need to be

SMW Group delivers accurate digital services on social media that strengthen employer branding and brand awareness. We offer cost-effective solutions where the talents are active.

Together with our premium partner LinkedIn as well as Facebook and Instagram, SMW Group reaches your candidates on the most commonly used platforms with targeted employer branding ads from your own brand. The ads are directed according to dynamic demographic orientations, such as education, competence and knowledge, working experience, industry, geographic area interests and digital behavior. That way we reach the right target group with the right profile. Generated traffic is diverted to your career sites or branded landing page.

We also make sure to follow-up the results and interest that the ads generate. This way customers can always improve and refine their processes and increase the likelihood of appeal to the right candidates – today and in the future. Thereby, SMW Group works as a natural link in customers Employer Branding processes and develops brand marketing projects.



  • Targeted advertisement on Facebook, Instagram and LinkedIn
  • Retargeting, where we target people that already have visited your website or has shown an interest in you.

Additional services and products

  • Free branded landing page
  • Social Branding with your name
  • SMW Insight, with real time live campaign results
  • JobKey, our inhouse application to increase the number of job applications
  • Learn more